In 1996, Alex Brooke and Adam Hempenstall met whilst at University in Oxford, where they both promoted student events. After graduating, they spent the next 5 years running several record labels and a music promotions business in London next door to Pete Waterman’s famous Hit Factory Vineyard studios in London Bridge.
In 2003, they formed Peppermint Events to deliver fresh event concepts and high quality bars at outdoor events. Peppermint originally toured the Mint Group’s Infernos brand, to Henley Regatta and Cowes Week where it remained for nine years. Together in 2004, Peppermint and the Mint Group produced the first ever Lovebox festival on Clapham Common.
Adam and Alex continued their work at summer sports events and began to target boutique festivals in 2005 – identifying a gap in the festival bars market, to deliver quality and choice.
Peppermint now services over 40 events every year, primarily delivering premium bar solutions to one day concerts and festivals. Over the last 13 years Peppermint has developed long-standing client relationships with the likes of AEG Live and Live Nation and working at events that include British Summer Time Hyde Park, The Rugby World Cup, The Commonwealth Games and Henley Royal Regatta.
The people, the clients, the brand, the tech.
Key client relationships, new product development & anything with an engine!
Logistics, Planning, Resource
Stock & logistics management, post event stock recon
Technology research & implementation. Running our ATM fleet, tills & EPOS
Overseeing project managers & developing Peppermint's operations, warehouse & logistics
Senior account manager, ensuring our clients get their dream show
Managing all of Peppermint's finances
Project management, Research and design, production planning & delivery
Management of the new business team, sales & client management
Brand partner relations & product ranging
New Business development, financial and creative proposals & client liaison
On site and project management for Peppermint's venue work & festivals.
Warehouse Manager at HQ