In 1996, Alex Brooke and Adam Hempenstall met whilst at University in Oxford, where they both promoted student events. After graduating, they spent the next 5 years running several record labels and a music promotions business in London next door to Pete Waterman’s famous Hit Factory Vineyard studios in London Bridge.
In 2003, they formed Peppermint Events to deliver fresh event concepts and high quality bars at outdoor events. Peppermint originally toured the Mint Group’s Infernos brand, to Henley Regatta and Cowes Week where it remained for nine years. Together in 2004, Peppermint and the Mint Group produced the first ever Lovebox festival on Clapham Common.
Adam and Alex continued their work at summer sports events and began to target boutique festivals in 2005 – identifying a gap in the festival bars market, to deliver quality and choice.
Peppermint now services over 40 events every year, primarily delivering premium bar solutions to one day concerts and festivals. Over the last 13 years Peppermint has developed long-standing client relationships with the likes of AEG Live and Live Nation and working at events that include British Summer Time Hyde Park, The Rugby World Cup, The Commonwealth Games and Henley Royal Regatta.
The people, the clients, the brand, the tech.
Key client relationships, new product development & anything with an engine!
Logistics, Planning, Resource
Stock & logistics management, post event stock recon
Technology research & implementation. Running our ATM fleet, tills & EPOS
Overseeing project managers & developing Peppermint's operations, warehouse & logistics
Managing all of Peppermint's finances
Project management, Research and design, production planning & delivery
New Business development, financial and creative proposals & client liaison
On site and project management for Peppermint's venue work & festivals.
Project Accountant for Events and Head Office
In charge of recruiting and staffing the Fever-Tree events team for 2018
On site and project management for Peppermint’s venue work and festivals
If festivals had Tinder… matchmaking festivals with their perfect brand partners
Managing the HR and Payroll needs of all casual and fixed term employees
New business, bids, pitches and Account Management
Day to day activities to support the team
Prepares the management accounts
Making sure the right booze is behind the right bars
In charge of all things logistics, brand, client and project management for 2018