Case Studies

J2O - British Summer Time
  • Date: 18-28 June 2015
  • Capacity: 35,000
  • Location: Hyde Park, London

The brand team at J2O recognised the vast potential of the festival audience in their mission to premiumise the J2O brand and encourage consumers to mix J2O and spirits. To help them access a beverage market dominated by lager and cider we knew we had to approach things differently.

Equals worked closely with the promoter AEG Live to ensure the creative execution was perfectly in context with the festival’s themes, then we produced and operated a bar that provided a great environment, quality serve and genuine choice. Equals delivered a platform for the consideration and enjoyment of a range of J2O products served in exciting and original new combinations alongside the standard festival bar menu.

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