Brand activation specialists Equals Agency, part of the Peppermint Group, displayed the Moet Yacht activation bar at the Isle of Wight Festival 2016 for its maiden voyage. The Isle of Wight Festival began with a series of Festivals between 1968 and 1970 and was Europe’s equivalent of Woodstock. It’s recent revival has made it a focal point for brand activation campaigns at the start of the summer festival season and Equals and Peppermint knew that this was the perfect setting to showcase the new Moet Yacht asset.
The bar stood on a 10m square deck platform and was covered by a canopy whose king pole played the role of the yacht’s mast to which a boom was attached, completed with a sail that could be furled if required. Surrounding the yacht bar was seating chosen to be in keeping with the overall nautical theme, predominantly white, the iconic Möet brand was sparingly placed on the sail, lifebelt and yacht bar, as well as on the seating and tables. The Yacht was designed with Möet’s core values at its heart and this showed with the finish, perfect for launch.