Case Studies

Vista Bar Rum Shack
  • Date: Spring and Summer 2016
  • Capacity: 400
  • Location: Trafalgar Square

This summer, Equals brought their activation expertise to the rooftop Vista Bar at the esteemed Trafalgar Hotel. Working with the team at the Trafalgar, we transformed the modern space into a rum shack, inspired by the Southern and Central American origins of Pampero and Pyrat rums.

The bar offers a range of bespoke rum-based cocktails, designed for the activation by the hotel’s mixologist.

Influenced by Anguillan and Venezuelan colours and textures, we designed and built a relaxed rooftop environment, using bold orange accents and patterns against a backdrop of distressed wood, grass and palm trees. The design offers a welcome juxtaposition to the views of London landmarks including the London Eye, Nelson’s Column and Big Ben.

The Rum Shack is open until September 2016.

  • VISTA BAR RUM SHACK - Trafalgar Square

  • VISTA BAR RUM SHACK - Trafalgar Square

  • VISTA BAR RUM SHACK - Trafalgar Square

  • VISTA BAR RUM SHACK - Trafalgar Square