Peppermint Shepards Wharf builds on its strengths

Peppermint Shepards Wharf, one of Cowes Week's official events sites & marina celebrates its 7th year in the event with a raft of changes for 2010. Known for its popularity among crews, families and friends - Peppermint Shepards Wharf knows what makes the site popular and has built on it.

The official event site run by Peppermint Events (who also work with closely with Bestival on the Isle of Wight) in recent years has been moving towards 100% island-based suppliers; and this year they have taken it a step further. The on-site food operation dubbed "I Love Wight" has been taken in-house and will champion local, fresh Isle of Wight organic produce. Supporting this will be a local farmers market on both weekends of Cowes Week.

Peppermint have also sourced local island ales, affordable lagers and even Wight Vodka! "We're always looking at ways to improve. The official Cowes Week survey feedback is very useful to help us tweak our operation – such as more activities during the day and competitive drinks pricing. It's helped us build on our strengths too, such as good food and a buzzing atmosphere," comments Adam Hempenstall, Marketing Director.

New for 2010 will be day time entertainment in the form of bands every afternoon and evening inside the crew bar as well as beach games and activities. The RNLI , the official charity for 2010, will be hosting a party on Monday evening and the now established "must go" Mount Gay Cap Party returns on the Thursday evening. Club Infernos, Cowes Week's crew nightclub is back once again.

This year a luxury nightclub Raffles is welcomed into the Pier bar, where they will be hosting VIP tables that can be booked in advance as part of the nightclub.

"We are thrilled to announce that Raffles members club – the infamous Chelsea members club – will be providing a VIP pier bar and terrace, the perfect spot for a sophisticated drink or to book a late night table and enjoy the wharfs ambience in luxurious surroundings". The Pier bar will be open during the day for class receptions and private hire.

Peppermint Shepards Wharf is open from 7am until 2am every day during Cowes Week and is FREE to enter.