We can never quite count on the British summer to be hot and sunny, but we can count on festival-goers to be in good spirits come rain or shine. Peppermint have seen not only festival goers power through the wet conditions but their loyal staff too. I caught up with a few of the bar staff who had different views of how the weather influenced their festival experiences last year. Sarah Logan, aged 20 said that “Weather definitely ‘makes or breaks’ the festival experience for me, the sun doesn’t need to be shining all the time but if it rains everyday than this can ruin the whole weekend”. Whereas Katie Harrington, aged 22 said “Last year when it rained at Secret Garden Party, having mud as part of your outfit just adds to the fun atmosphere, no one cares that they are covered in mud and is just there to have fun”.
But, some festivals in 2012 really struggled with the extreme wet and muddy weather conditions. The Isle of Wight Festival was hit with severe rain fall which caused huge traffic disruptions which led to many festival goers missing the first day of the event. Creamfields in Cheshire was a complete ‘wash out’ and had to be closed on the Sunday; festival goers had to flee from the site early and those with day tickets were advised not to attend in advance. Surrey’s Guilfest went into administration due to low ticket sales blamed on wet weather conditions.
Bestival Producer, Rob Da Bank expressed a little concern at ticket sales and success of festivals in 2013 if we are to endure similar weather conditions this summer. But, festivals have developed over the years which make them desirable not just to hard-core festival goers but to families and first time festival goers also. This means that the ticket sales can be dependent on the weather as many will opt out of a wet weekend away or if their first festival experience was an extreme wet one this may put them off all together. We’ve just had the wettest summer on record (which is unlikely to be repeated for a while) and a little event called the Olympics which has sucked up everyone’s attention (and what’s left in their pocket) and yet we’re seeing better-than-ever ticket sales report coming from many festival HQ’s for 2013 – proves what a resilient lot we are!
Fingers crossed for a hot and sunny summer in 2013 but you’ve always got to be prepared for a little mud – like it loathe it – its what makes a British summer. Peppermint’s tip - camp as high as you can!
Tell us your wet and muddy festival stories from 2012 below…