From the speakeasy to cocktails on tap, we’ve seen all manner of trends in the bar industry but what’s next? Here are a few of our predictions…
Cocktails have seen a surge in popularity in recent years and an increasing number of people now drink cocktails throughout the night, not just as an aperitif. When it comes to entertaining at home, you can buy wine and beer with your online shop but traditionally the supermarket options for cocktails have meant compromising on quality. Is this still the case? We’ve noticed a massive growth in the cocktail-in-a-can market; many claiming they’ve cracked the formula for the perfect pour with just a shake of the can. With big name brands putting their names to these creations, such as with the Kahlua Espresso Martini, perhaps it’s time we put our skepticism aside and gave them a go? If you’re not a professional mixologist, then making your own cocktails can be stressful and time-consuming, not to mention the cost of buying all the spirits and other ingredients needed to make a different array of cocktails. If pre-batched cans and bottles aren’t the way to go, then there’s a good case for services like Deliveroo to deliver incredible-tasting cocktails from the bar, direct to your door.
No and Low
Health is a trend that isn’t going away. There’s been a significant rise in those opting not to drink and there’s no doubt this’ll continue. It’s not surprising then to see brands emerging to find a solution for this market. Seedlip led the way with the world’s first distilled non-alcoholic spirit created to solve the ‘what to drink when you’re not drinking’ dilemma and already we see a number of brands following suit. More and more flavoured sodas and soft drinks aimed at the discerning adult drinker are emerging and non-alcoholic beer is more prevalent than ever, with the likes of Heineken 0.0 appearing on festival and event bars across the summer. A huge gap in the market for decent tasting non-alcoholic or low-abv wine still remains, there are a few brands out there that are beginning to get it right but we expect this market to grow.
Following in the health and wellness trend, we’ll see kombuchas become more mainstream this year. A kombucha is a fermented drink made from sweetened tea and a specific culture known as a scoby (symbiotic culture of bacteria and yeasts). It may sound all scientific but, thanks to the ever-increasing interest and research into gut health, we’ll see these sour-tasting drinks increasingly appear on bar and restaurant menus. Some are recommending kombucha as a perfect ingredient for a ‘healthy cocktail’ – That’s certainly something we can get behind!
In the midst of an image overhaul, hemp is fast becoming Europe’s trendiest ingredient, thanks to CBD – the plant’s non-psychoactive compound. You’ll find CBD being used in all manner of products, from chocolates to marshmallows so it’s little wonder that the drinks industry is also jumping on the bandwagon. There’s already a bar in London selling a hemp cocktail and in Switzerland, you can get a tonic water containing the stuff.
Apps & Storytelling
There’s an app for pretty much anything these days. While bars have been a little slow on the update with this one, we’ll start seeing more apps created for use within this industry from now on. People are thirsty to experience new things more than ever before and so we’ll see bars and bartenders use their venue, drinks menu and these bespoke apps to provide a multi-sensory experience for their customers in order to leave a stronger impression and drive repeat custom.
If you are interested in finding out how Peppermint can enable your brand to get the most from these trends, please get in touch with us on 0333 043 7845 or email firstname.lastname@example.org