This summer, Equals brought their activation expertise to the rooftop Vista Bar at the esteemed Trafalgar Hotel. Working with the team at the Trafalgar, we transformed the modern space into a rum shack, inspired by the Southern and Central American origins of Pampero and Pyrat rums.
The bar offers a range of bespoke rum-based cocktails, designed for the activation by the hotel’s mixologist.
Influenced by Anguillan and Venezuelan colours and textures, we designed and built a relaxed rooftop environment, using bold orange accents and patterns against a backdrop of distressed wood, grass and palm trees. The design offers a welcome juxtaposition to the views of London landmarks including the London Eye, Nelson’s Column and Big Ben.
The Rum Shack is open until September 2016.