PWR Events have announced Ice Age 4: Continental Drift as the official sponsor of the Hyde Park Winter Wonderland ice rink. In celebration of the Triple Play and DVD release on 10th December, the ice rink will carry the name – the “Ice Age 4 Ice Rink” this Christmas.
Film distributors, Twentieth Century Fox Home Entertainment, chose the popular family attraction as the perfect location to highlight the fourth installment of the hugely successful Ice Age franchise, given Hyde Park Winter Wonderland’s association with Christmas and family time. Ice Age 4 Continental Drift features the voicing talents of Jennifer Lopez, Ray Romano, John Leguizamo, Denis Leary, Nicki Minaj, Drake and Queen Latifah.
The Ice Age 4 Ice Rink will surround the historic Victorian bandstand, creating a beautiful centrepiece for Winter Wonderland. Stretching to 1600m2, it is the largest outdoor rink in the UK.
In the evenings the ice rink will be transformed into a magical scene as 108,000 pea-lights suspended above the rink will illuminate the ice.
This sponsorship deal was introduced and brokered by sponsorship agency brandmeetsbrand.
Jon Rogers, Director of PWR Events, the organisers of Hyde Park Winter Wonderland, said: “We are thrilled to be working with Twentieth Century Fox to create the Ice Age 4 Ice Rink, it is the perfect brand fit! The ice rink will undoubtedly take centre stage at year’s Hyde Park Winter Wonderland event and we’re looking forward to welcoming thousands of skaters.”
Source: Event Industry News