Lord’s Cricket Ground has once again been named the UK’s number one Sporting Venue by BDRC Continental’s VenueVerdict.
The Home of Cricket – which has significantly increased non-match day revenues since opening its doors to corporate and private events – has been recognised for its exemplary customer service, and was found to have the highest Net Promoter Score (NPS) of any eligible sporting venue in an extensive national list.
The BDRC Continental end-of-year assessment also determined that Lord’s achieved VenueVerdict Gold Standard Accreditation in 2011.
Lord’s has diversified from its key business sector of cricket with a growing commitment to the meetings and events market in recent years. To achieve world class customer service in line with the Ground’s reputation as a globally iconic sporting venue, specialist coordination teams, led by Senior Operations Manager James DeGroot, are in place to facilitate the execution and smooth running of events.
Lord’s event planners are trained on the premise that each event is tailored to the specific requirements of the individual. Each member of the Lord’s Meetings & Events Department is given a personalised training programme, including a thorough induction process and customer service training.
Repeat corporate clients that will hold their events Lord’s for 2012 include Mint Event Management, Business in Sport and Leisure Limited and the International Wine Challenge.
Nick Kenton, Meetings & Events Sales Manager said: “We are delighted with this award as it is a testimony to the professionalism of all our departments involved in meeting & events, right through the booking process to the day itself. Having been recognised as the UK’s number one Sporting Venue, it is important that we continue to demonstrate our commitment to customer service through 2012 and beyond.”