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The rise of winter pop-up events

Winter 2012 saw a rise in pop-up events across the UK. Even though it’s the winter and the weather is cold and miserable, it’s the festive season which means spirits are high and everyone is in the mood to get jolly with friends and family. There have always been a few pop-up events such as Ice Rinks and Christmas markets around but this year it has certainly grown and expanded.

The main event which has grown in popularity in the last few years is Winter Wonderland. Winter Wonderland is a spectacular annual London event held each winter at Hyde Park. The event normally takes place during the Christmas season, normally beginning at the end of November and concluding in early January. It has been running for a few years but every year it brings something new to the magical ice kingdom. It has an ice rink, rollercoasters, markets, circus and an area where you are able to boogie with a live performer. Another aspect which draws in the thousands of visitors each year is the fact it is free entry to get into the area however you will need to purchase tickets for all the main attractions and tokens for the rides.

Pop-up ice rinks are always popular in the run up to Christmas, but there has certainly been an increase to the amount of pop-up ice rinks in London and around the UK. Last year we saw local landmarks and shopping centres being taken over by ice rinks; National History Museum, Winchester Cathedral, Hampton Court Palace, Royal Pavilion in Brighton, Tower of London and Somerset House all had pop-up ice rinks.

Other pop-up events which ran last winter were Forzo Win(ter) which was a rooftop Fonduta supperclub for the Winter. With a covered a rooftop, full of beautiful rugs, hot cocktails, and heaters to ensure warmth; this unique winter event cost £30 which included a three course meal, a (hot) drink on arrival and some great entertainment. A pop -up Hunting Cabin in Regents Park which was open for a 6 week period offering seasonal specialities and soothing surroundings to relax, retreat and retire during the cold winter evenings. Rekorderlig Forest Bar offered a similar vibe but a more immersive Swedish winter cider experience. This pop up bar was situated in Brick Lane and this usual urban setting was transformed into a beautiful Swedish Forest. This is just handful of the winter pop-up events which went on in 2012, we can’t forget the Christmas Markets dotted around the UK including the legendary South Bank Christmas Market, The Elk Winter wonderland and The Great Christmas Pudding race.

One pop up event which took place last winter which was not quite in tune with the festivities and was new to London was The Forever Crazy Horse cabaret show. Forever Crazy is an extravagant and opulent production which took place in a purpose-built luxurious venue on London’s Southbank. Featuring a cast of ten dazzlingly beautiful classically trained dancers, this lavish spectacle takes place against the backdrop of stunning lighting and visual effects which serve to make this show an artistic masterpiece.  Peppermint’s Bars had the pleasure of running the bars and offering a waitress service at this event!

 

There has certainly been a rise in winter pop up events and were sure 2013 will be no different, so keep your eyes peeled for some great events this winter. But as it’s approaching the summer and festival season why not check out Peppermint’s articles on the top festivals in London this summer!

 

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