Will cashless technology take over events?

Last year we saw the introduction of Barclaycard’s specially designed wristband that allows the wearer to pay using contactless technology, without entering a PIN or signing their names. Live Nation first employed this innovative scheme at Wireless Festival last year. Wireless Festival-goers were able to register online before the festival for a PayBand, load up a wristband with £250, top-up on site and were able to pay for drinks at the bar and over services costing up to £20 a time using a Barclaycard PayBand.

Intelligent Venue Solutions (IVS), Europe’s market leading provider of contactless technology at live events, has enabled Snowbombing (5000 capacity) in Mayrhofen, Austria, to become the first music festival in mainland Europe to successfully deploy an integrated RFID payment, access and social media system.

 This unique alpine festival setting comprised a real igloo complete with two dance arenas, a chill-out space fitted with fur rugs and three bars sculptured entirely from ice and snow. Festival-goers kept warm sipping hot gluhwein and dancing in their snow-boots to a selection of world class DJ sets from the likes of Norman Jay, James Zabiela and Krafty Kuts, and an intimate sunset acoustic performance by Kasabian.

 All Barclaycard Arctic Disco ticketholders were issued with a Barclaycard PayBand, an RFID wristband pre-loaded with 20 euros, redeemable at the mountaintop bars, one of which was located inside the real igloo. As well as cashless payments, the PayBands granted electronic access to the cable car lift and could also be linked to the wearer’s Facebook accounts to trigger automatic personalised check-ins, status updates and tagged photos.

 This marks the first time that an integrated RFID technology solution has been deployed at a music festival in mainland Europe, let alone at high altitude and in sub-zero blizzard conditions that plummeted to minus 18 degrees centigrade on one of the evenings.

As well as enabling further events for Barclaycard, this summer will be a busy one for Intelligent Venue Solutions, as they return to service the Isle Of Wight Festival, The Goodwood Festival Of Speed and Revival events plus a diversity of large-scale and independent live music and sporting events in the UK and Europe to be announced.

It seems that cashless technology is progressing in the festival world, so perhaps this is what the future holds for payment methods for festival goers? What do you think of cashless payments at events?


  • andy says:

    is this to help them generate more shopping information about festivals goers, necta card for the weekend hippys. or is it to see if a cashless society will work. not many drug dealer will be using this device.
    why not get rid of the monetry system full stop.

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